Badges are jam-packed with crucial details about the candidate. However, this certainly does not mean that they must be dull. Dead-on!
So, how about we make those badges pop by incorporating vibrant colours, innovative features, and useful graphic elements?
After all, these badges are not only a vital branding element, but they can also make a massive impact on your event. For this reason, you must showcase your brand’s unique identity clearly in the design of your badge.
By adding an innovative touch to brand colours and the company logo to your add-on, you can significantly elevate your brand awareness and guarantee an ever-lasting impression. Okay, okay!
We get it. You know nothing about designing a creative custom badge. But it is not a big deal! You can learn it in a jiffy. To help you with this matter, we have written this blog.
So, bid farewell to those flat and dull badge designs and read on to learn expert tips to design your custom add-ons.
6 Tips To Design Your Custom Badges To Stand Out From The Crowd
Tip No. 1 – Adapt The Badges As Per The Attendee Segmentation
Mostly, your events will have various types of attendees. According to the dynamics you plan on running, you can have premium attendees, staff members, speakers’ visitors (if you are running an exhibition), VIPs, football enthusiasts, and whatnot. You can go one step further to tailor a template for each attendee type. Psst! It would be nice to offer custom football badges UK to your football-fanatic guests. Trust us! It will make their day and enhance their experience.
Tip No. 2 – Make Sure The Entire Badge Structure Is User-Friendly
Now, there is everything perfect about badges, except one thing! Can you guess what it is? That is right! That vicious pointy end! There are a lot of people who are not happy with spoiling their nice new outfits by pinning these add-ons on them.
So, no matter how good your badges are, if wearing them can damage your guest’s clothes, then it is not worth it. This is why you must consider various alternatives, such as textile stickers, magnetic badges, lanyards, wristbands, etc. You dig?
Tip No. 3 – Keep The Badges Error-Free
We get it! This tip is not directly linked with the badge design. However, it plays a vital role in how people will think of the overall look of your badges.
Do you remember how frustrated you were when your Starbucks barista misspelt your name? Ah! We are still angry at our misspelt name. So, why do you think your attendees would like to see their names all wrong on their badges hmm?
It does not matter how fancy or elegant your add-on is. If the name of your attendees is wrong, you will ruin their experience for good. Not only their experience but also their mood. *Shivers* This is why it is extremely necessary to get rid of any errors on your badge.
You can make sure to get all the spellings right by automating the registration process with badge manufacturing. It means that in whatever way your guests write their names on the registration form, it is exactly how it is going to look on the badge.
Quick Tip? It is a wiser move never to order embroidered badges small quantities. Always have blank badges on hand during the check-in time. If someone complains about a type, you can always offer them a new one immediately.
Tip No. 4 – Don’t Overload The Badge With Too Much Information
Another thing to keep in consideration is to keep your add-ons as simple as you can. Shush your inner maximalist down and combat the urge to fill every nook and cranny of your badge with information or catchy visuals. The best way to do so is to add only the company name, logo, and attendee’s name on the badge.
Do your best to keep the information to the point on the badge. There is absolutely no need to add their hobbies or roles or the languages your attendees speak. You can store all of the extra information on the event mobile app.
Tip No. 5 – Avoid Certain Colour Combinations
The most significant thing about designing personalised badges is the ability to incorporate your brand colours accurately. Now, a lot of people blindly fill out every single blank space. As a result, companies with bold colour combinations might face some issues.
For instance, in this era of minimalism, many designers design logos having different shades of one colour (i.e. Lo-fi brewing), or they use colours of the same family (i.e., the logo of Mastercard).
So, avoid bright colour combinations or combinations that do not do justice to your badges. Trust us! It is not only a matter of aesthetics, but it also compromises the visibility of the text. Yikes!
So, if you cannot think of catchy colour combinations for your badges, it is a nice idea to print different shades that you like and ask around for suggestions. Otherwise, you can also opt for safer designs, such as a neutral background with minimal icons and text.
Tip No. 6 – Consider Size And Material Of The Badge
Badges come in numerous materials, such as metal, rubber, plastic, leather, etc. The key is to opt for an optimal badge size that strikes the perfect balance between comfort and visitability. So, choose the most durable material that can tolerate event activities seamlessly. Such add-ons will last long and allow the attendees to cherish them to the fullest.
Wrapping It All Together!
No matter what you do, always make sure that your badge has an eye-striking design. It will elevate the guest’s desire to keep it as a memento. It will make them remember your event even after a long time. However, to make your badge stand out, we do not mean that you must overdesign it. Try to incorporate a minimalist design, steer clear of bright colours, make sure there are no misspelt names or typos, and offer a user-friendly badge structure that won’t damage your guest’s clothing. By keeping these tips in mind, we are sure that your custom badge design will not only stand out but will significantly enhance the overall experience of your attendees. So, what are you waiting for? Go ahead and start designing your fancy custom badge straight away.